> It strikes me as so odd that people readily pay for netflix, hulu, HBO etc, but when the idea of paying for youtube comes along, who directly profit shares wi

> It strikes me as so odd that people readily pay for netflix, hulu, HBO etc, but when the idea of paying for youtube comes along, who directly profit shares with small creators you adore, people fall over backwards in disgust. It's almost like Youtube is a different product and UX! People obviously think of Youtube as the place where nearly all the important, timely video/streaming content exists in some form or another. Professionally produced content sits right next to town hall meetings with 13 views, or some kid's first remix. People sometimes use it as an extension of their harddrive for random video content. Hell, there's a whole genre of people sitting silently in picture, watching professionally produced content. Plus a genre of obviously fake reactions to content that rando's claim they've never seen before. It's difficult to unwind a product pitched for decades as a kind of public good video cloud, and re-pitch that as monthly-charge cable television. "Aren't people fickle?" is a hilarious way to misunderstand the situation. I mean, ok, but that take applies equally to nearly any non-trivial business challenge of any company that has ever existed.