It's their toy and they can pick it up and go home with it (i.e. Google and Youtube). Network TV got so annoyingly ad infested that I gave up on it in 1998 or

It's their toy and they can pick it up and go home with it (i.e. Google and Youtube). Network TV got so annoyingly ad infested that I gave up on it in 1998 or so, never to return. Others soldiered on with record-and-then-clip solutions (TiVO). Record-and-clip would work with Youtube too. The adblocker "watches" the whole video, ads and all, and then when it has enough buffered up plays back the clipped version to you. Traditionally this would be defeated by wiring the ads into the content so seamlessly that the blocker can't find them automatically. But here, Google already has the next thing up their sleave, the WEI thing, whereby they can just deny service altogether that is not an approved, unmodified web browser. My personal tolerance threshold is watching about 30 seconds of preroll ads. But when the midroll ads come in every few minutes, I'm getting close to the "quit network TV" thing again. Of course back then there was Pay TV, and now there is Youtube subscription. Some will find it worth paying for it, others will just walk away and maybe their lives will be better for it.