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Would you mind sharing his best 15 here, succintly, for us?I haven't read his books; from the blog posts I haven't distilled anything earthshattering.
by aswanson 18y ago
Would you mind sharing his best 15 here, succintly, for us?I haven't read his books; from the blog posts I haven't distilled anything earthshattering.
- Alex3917 18y agoIt would take a few weeks to compile a list like this, but a few things that would definitely be up there: 1) The idea behind the book All Marketers Are Liars 2) His idea that ideas that inspire people to talk about them are the ideas that spread. This idea is spread out across three books (Purple Cow, Free Prize Inside, and The Big Moo). 3) His collection of ideas about what is and isn't worth measuring. C.f. his blog post on Clean Firetrucks, his blog post on holding the sides of the treadmill, etc.
- aswanson 18y agoThanks, the best one I could think of off hand was him advising giving something away free to lock in upsell merchandise...was it a book? It was posted here not too long ago. He seems to have some good ideas so I need to read some of his books. [EDIT: found a link for All Marketers: http://video.google.com/videoplay?docid=-6909078385965257294 http://video.google.com/videoplay?docid=-6909078385965257294 ]
- Alex3917 18y agoHe talks about this in Permission Marketing, the idea of selling something cheap or giving something away in order to get permission to sell something more expensive later.