I'm fine with them blocking adblockers now that they offer a no-ad paid tier. I think it's likely healthy for consumers to know they have to pay one way or anot

I'm fine with them blocking adblockers now that they offer a no-ad paid tier. I think it's likely healthy for consumers to know they have to pay one way or another. What I'm really curious about though is whether competitors can do the same - can a YouTube rival today launch with anti-adblockers and a paid tier and compete? This might be a barrier to entry that's too high for your day to day consumers, especially for a new platform. I'm not sure what the solution is here (aside from kickstarting with VC funded free tiers and pivoting later once users are hooked, which feels bad), but I hope at the very least that the general population adjusts to this "ad or paid" future that we seem to be heading in.