>"But if the only two options are give everything away for free or put everything behind a paywall, the internet as everyone knows it is dead." There's also th

>"But if the only two options are give everything away for free or put everything behind a paywall, the internet as everyone knows it is dead." There's also the third option, saturate the "free" version with an increasing amount of advertisements and make it user-hostile enough to entice people into paying for the "premium" version that is ad-free. Then, create multiple tiers of the premium subscription and only make the most expensive one ad free.