I wouldn't mind the ads if the amount were reasonable, which was the case maybe even as recently as a year ago. But having a 30 second ad before a 5 second meme

I wouldn't mind the ads if the amount were reasonable, which was the case maybe even as recently as a year ago. But having a 30 second ad before a 5 second meme video is beyond ridiculous. While I don't think the price of premium is too high, I'll never ever actively give Google even a single cent. One forever blocked Google account and too many killed services have burned that bridge for me.