I agree, it's not as elegant as a fancy dedicated CDN and frontend CI setup, however in a lot of organizations the frontend is an afterthought so it has to be a

I agree, it's not as elegant as a fancy dedicated CDN and frontend CI setup, however in a lot of organizations the frontend is an afterthought so it has to be able to be deployed in the same way as backend services. The frontend team will also likely need to tweak various HTTP headers, but in a lot of organizations the internet facing reverse proxy is controlled by an operations team, not the frontend team.