I worked on the other end of this as a buyer of Google Ads for some large travel companies in the UK. For all the craziness and disfunction that I saw at those

I worked on the other end of this as a buyer of Google Ads for some large travel companies in the UK. For all the craziness and disfunction that I saw at those companies[1], fundamentally the adverts did end up selling holidays to customers, and that was why they spent the money with Google. [1] https://news.ycombinator.com/item?id=21046731 https://news.ycombinator.com/item?id=21046731