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> But I still don't understand why ads make money. total guess here, but instead of thinking of an ad as something that actually converts someone into a paying
by gosub100 3y ago
> But I still don't understand why ads make money.
total guess here, but instead of thinking of an ad as something that actually converts someone into a paying customer, maybe it's more about buying "mental real estate"? If nobody knows your brand, you have almost no sales. If you're at least in the neighborhood, then by pigeonhole principle, at least some customers will stop at your property. So maybe ads are a sort of dilemma that (with very few exceptions), your business must burn money on advertising just to stay in business?
- cmrdporcupine 3y agoAbsolutely, I get this impressions-as-marketing thing. But this also seems remarkably vulnerable to recession economics. Back when I worked in ads, the line was always that digital ads budget were still a fraction of what was being spent in traditional media, and so there was huge room to grow. I'm kinda guessing this is no longer the case.