Feedback loops. Contrary to what a lot of people seem to think, analytics is not just about advertising or selling data, it's about analysing site and content p

Feedback loops. Contrary to what a lot of people seem to think, analytics is not just about advertising or selling data, it's about analysing site and content performance. Sure that can be used (and abused) for advertising, but it's also essential if you want any feedback about what you're doing. You might get no monetary value from having 12 people read the site or 12,000 but from a personal perspective it's nice to know what people want to read about from you, and so you can feel like the time you spent writing it was well spent, and adjust if you wish to things that are more popular.