Yeah that’s always a bit depressing, but most companies only really seem to get the consultants in so they can be told the thing they were going to do anyway.

Yeah that’s always a bit depressing, but most companies only really seem to get the consultants in so they can be told the thing they were going to do anyway. I’ve seen good products and companies brought low by making the wrong bets and doing what was safe and sensible and cost reducing but not really thinking long term enough. They can stagger on for a long time still turning a reasonable profit until they suddenly don’t.