Yup. Conversely, shooting with a $60,000 camera and lens is not going to automatically make a shoot look great unless the camera operator, director, and lightin

Yup. Conversely, shooting with a $60,000 camera and lens is not going to automatically make a shoot look great unless the camera operator, director, and lighting are skillfully utilized. Anyone galled by the realization that an iPhone camera still requires skill, taste, and auxiliary equipment (not to mention a great subject) doesn't understand what it takes to produce a good video. In music production it's common for people to debate over the best microphone to the detriment of more influential factors. A great microphone is probably the sixth most important factor in making a great record. Generally speaking, the most influential factors are (in order of importance): 1. A great song 2. played by a great performer 3. on a great instrument 4. in a great acoustic environment 5. with tasteful microphone placement 6. captured with a great microphone 7. through a great pre-amp 8. through great A/D converters And so on.