While the data-collection issue is much larger, I actually don't want to be shown relevant ads. Ads, like noise, impose a mental cost on every person who watch

While the data-collection issue is much larger, I actually don't want to be shown relevant ads. Ads, like noise, impose a mental cost on every person who watches them. Besides the benefits to the business, a very small percentage of those people get the benefit because they want to buy the product. We generally tolerate ads in society, despite the blanket costs because some amount of ads are necessary for businesses (and ergo society) to flourish. The problem with targeted-ads is that they are custom designed to mind fuck me. The concept, every letter, every color, every image chosen by a cadre of professionals, who spend their entire life doing this, and highly sophisticated algorithms, designed fully to get me to want to buy something I don't need. Human brains, evolved on the African savanna are simply not designed to withstand this sort of assault. I don't want to be exposed to such ads, and society doesn't need them to flourish. Do as much as you can with non-targeted ads, and go home.