In a way, we used to actually do this by purchasing media! Positional Advertising in magazines worked perfectly well for decades, as an example. The canonical

In a way, we used to actually do this by purchasing media! Positional Advertising in magazines worked perfectly well for decades, as an example. The canonical example being that if you buy a Car magazine, as an Advertiser I can assume you are a potential car buyer and therefore warmed up to see Ads about cars. The Digital Ad market is nonsense for many businesses: At one point Facebook Ads for Australia promoted a potential audience reach than was greater than the population of Australia. In smaller markets, Ad Targeting is often useless :-/