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I would gladly fill out a form indicating what kinds of ads I would like to see. I do not want to be passively and pervasively surveilled for this.
by mbgerring 3y ago
I would gladly fill out a form indicating what kinds of ads I would like to see. I do not want to be passively and pervasively surveilled for this.
- firecall 3y agoIn a way, we used to actually do this by purchasing media! Positional Advertising in magazines worked perfectly well for decades, as an example. The canonical example being that if you buy a Car magazine, as an Advertiser I can assume you are a potential car buyer and therefore warmed up to see Ads about cars. The Digital Ad market is nonsense for many businesses: At one point Facebook Ads for Australia promoted a potential audience reach than was greater than the population of Australia. In smaller markets, Ad Targeting is often useless :-/
- makestuff 3y agoThis is what Google is trying to do with topics (https://developer.chrome.com/docs/privacy-sandbox/topics/overview/ https://developer.chrome.com/docs/privacy-sandbox/topics/ove...). Topics are supposedly the replacement after cookie deprecation, although the deprecation timeline continues to be extended.