3 ms·

Every photographer that earns his/her salt knows that the secret to a good shot does NOT lie in the camera alone. I do have to say that Apple's constant improv

Every photographer that earns his/her salt knows that the secret to a good shot does NOT lie in the camera alone. I do have to say that Apple's constant improvements in iPhone camera technology is to be applauded - they make for some compelling reasons to stay upgraded even while telephony itself is somewhat mired :P . But there is so much more than the camera involved in capturing an image. We tend to forget that cameras can only sense light, and the computer behind it can only work with the raw material fed to it. Providing that light, and the shadows that accompany it, continues to add to the artistry and skill of the cinematographer's work.

Slow_Hand 3y ago
Yup. Conversely, shooting with a $60,000 camera and lens is not going to automatically make a shoot look great unless the camera operator, director, and lighting are skillfully utilized. Anyone galled by the realization that an iPhone camera still requires skill, taste, and auxiliary equipment (not to mention a great subject) doesn't understand what it takes to produce a good video. In music production it's common for people to debate over the best microphone to the detriment of more influential factors. A great microphone is probably the sixth most important factor in making a great record. Generally speaking, the most influential factors are (in order of importance): 1. A great song 2. played by a great performer 3. on a great instrument 4. in a great acoustic environment 5. with tasteful microphone placement 6. captured with a great microphone 7. through a great pre-amp 8. through great A/D converters And so on.
- yunohn 3y ago
  The article is specifically making a point around the sheer quantity of equipment used by Apple, vs Olivia Rodrigo.
  - Slow_Hand 3y ago
    The point of the article is that Apple Keynotes "shot on iPhone" are still big budget shoots with high end production crews that are "still required to make iPhone footage look this good." The Olivia Rodrigo comparison is a tacked-on thought at the end of the article. Whatever the case may be, I don't know why you think it's necessary to make a distinction, since it makes no difference to the point me and OP are making about what matters in a quality film shoot or record production.

Slow_Hand 3y ago

Yup. Conversely, shooting with a $60,000 camera and lens is not going to automatically make a shoot look great unless the camera operator, director, and lighting are skillfully utilized. Anyone galled by the realization that an iPhone camera still requires skill, taste, and auxiliary equipment (not to mention a great subject) doesn't understand what it takes to produce a good video. In music production it's common for people to debate over the best microphone to the detriment of more influential factors. A great microphone is probably the sixth most important factor in making a great record. Generally speaking, the most influential factors are (in order of importance): 1. A great song 2. played by a great performer 3. on a great instrument 4. in a great acoustic environment 5. with tasteful microphone placement 6. captured with a great microphone 7. through a great pre-amp 8. through great A/D converters And so on.

yunohn 3y ago
The article is specifically making a point around the sheer quantity of equipment used by Apple, vs Olivia Rodrigo.
- Slow_Hand 3y ago
  The point of the article is that Apple Keynotes "shot on iPhone" are still big budget shoots with high end production crews that are "still required to make iPhone footage look this good." The Olivia Rodrigo comparison is a tacked-on thought at the end of the article. Whatever the case may be, I don't know why you think it's necessary to make a distinction, since it makes no difference to the point me and OP are making about what matters in a quality film shoot or record production.