Dropbox is a great example because they focused on positioning to endure Now their pitch is more focused on collaboration and versioning, and better tailored t

Dropbox is a great example because they focused on positioning to endure Now their pitch is more focused on collaboration and versioning, and better tailored towards creatives than home users as it once was Positioning is what lets you win when your core value proposition becomes common: it won't work as well as when your value prop wasn't common, but it can still be highly profitable