It still looks like somebody threw up design blocks and poked the pile of vomit with a stick trying to make it look nice. It has a shit ton of random blocks th

It still looks like somebody threw up design blocks and poked the pile of vomit with a stick trying to make it look nice. It has a shit ton of random blocks that 99.99% of the visitors don't care about and will not bother to read. The titles of blocks are different colors and sizes (right column vs main area). There are 3 levels of navigation at the top, plus one multi-level menu on the left-hand side (which is insane too - try to figure out the order of the items). EDIT: I can tell you exactly how it happened. Amazon slowly matured, they experimented a bit with their landing page. Every time they want to revolutionize, the following happens. Some clueless manager looks at the current page and gets the list of all the blocks that he/she thinks are important. If they think like they are super-smart, they will look at the CTR rates for individual links, and throw away the least important ones. Then his bosses look at the report, and shit all over it (referring to the "business needs" or some other bullshit like that), and add more stuff. So the clueless manager adds more stuff to the page and gives it to a graphic designer (and if they are smart enough, a UI-designer will be involved). So two weeks later the designer comes up with some nice-looking version of the pile of crap he was given. There are 10-15 meetings with the executives of all levels discussing it for months, including the colors of the links, and shitting all over designer's artistic decisions. All of that costing them a ton of money, by the way. So in the end they all get sick and tired of it, and end up with the piece of garbage that they hate the least. Repeat in 2-5 years. I've seen this at large corporations at least a couple of times.