In the US the seller pays for both the listing agent as well as the buyer’s agent. When you list your house, you agree to a commission for your listing agent an

In the US the seller pays for both the listing agent as well as the buyer’s agent. When you list your house, you agree to a commission for your listing agent and you advertise a commission to co-broke on the MLS listing, which entices buyers agents to show your house (or steer buyers away from it if the commission is low). I think the biggest impediment to driving down costs to the consumer is the momentum of social convention. Even for agents at fixed-cost brokerages, they know they can charge 2-3% so they do, and most people don’t know that it’s negotiable.