You likely know this, but keep in mind the kind of selection bias in taking feedback mostly from your own users. The number of times I've heard product designer

You likely know this, but keep in mind the kind of selection bias in taking feedback mostly from your own users. The number of times I've heard product designers claim that their users prefer some aspect of how their application already works, ignoring the fact that the users who didn't prefer it have left and hence are likely not available to survey.