I don't follow. Which standard is that? Many (most?) artists do in fact fail, particularly if they're unable to find a creative way to differentiate themselves.

I don't follow. Which standard is that? Many (most?) artists do in fact fail, particularly if they're unable to find a creative way to differentiate themselves. Society generally shuns plagiarism. We call out things that are deemed as "knock-offs", whether they're bands, video games, movies, books, or clothing.