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Jon, Thanks for the interesting perspective. I've actually opened, run, and sold a retail store before (mobile phones and accessories) so, while the type of l
by zupreme 15y ago
Jon,
Thanks for the interesting perspective. I've actually opened, run, and sold a retail store before (mobile phones and accessories) so, while the type of layout logic I referred to in my comment above did not apply to my store (because it wasn't large enough) I did read ALOT on the subject and was part of the local Chamber of Commerce so I can assure you that impulse buying considerations are a big part of why stores get laid out the way they do.
There are even consulting firms that make a tidy income by advising stores on product placements within the store for maximum sales.
- klbarry 15y agoA good book that talks about this is Paco Underhill's "Why We Buy".
- deleted 15y ago[deleted]
- jrockway 15y agoSure, but how does a map defeat the measures stores take to get you to buy impulse items. If you want to buy milk, there are two possibilities. The first is, you know exactly which brand of milk you want to buy, and you will seek it out explicitly. Or, you don't care, and will pick whatever's easiest. That's the area for optimization: pick the highest profit milk and make it the first one the doesn't-care-about-milk consumer sees. Put lots of impulse items on the way to the milk. And so on. A map on the phone does nothing to prevent impulse buys. On the other hand, why even bother going to your store when groceries can be ordered online and delivered? Then you don't need a map at all.