5 ms·
I guarantee you that the total profit generated from selling XBOX controllers is immaterial to Microsoft. Anyone with an ounce of understanding of hardware busi
by fra 3y ago
I guarantee you that the total profit generated from selling XBOX controllers is immaterial to Microsoft. Anyone with an ounce of understanding of hardware business models will tell you that this has nothing to do with selling more controllers.
- tennis_80 3y agoIt looks pretty clear cut to me - and just because MS is massive doesn't mean that someone somewhere hasn't seen this as an opportunity to improve their personal / department KPIs. I'm not familiar with hardware business models though, so what do you think it is about instead? Reducing hardware cheating?
- fennecfoxy 3y agoPotentially improving user experience but another big one is opening up consoles to the huge and still growing esports market. See super smash bros tournaments/other esports tournaments. Controllers are restricted to certain types. But tbf there's only so much that can be done with a controller, it's usually software based hacks that are the main problem.
- doctorpangloss 3y agoAh, I see you haven't ever stepped inside an Apple store, where DRMed dongles and cases are a multi-billion dollar business.
- nemothekid 3y ago>Anyone with an ounce of understanding of hardware business models This line is important, as there is a clear difference between Apple's high margin, high markup hardware business, vs consoles which tend to be sold at cost, or even at a loss.