Right? And it's not like the equation changes, for advertisers. The only difference in this scheme than the current one is that it doesn't allow for such severe

Right? And it's not like the equation changes, for advertisers. The only difference in this scheme than the current one is that it doesn't allow for such severe money-pooling. Still some! Obviously facebook would have a great and well-vetted network of advertisers that they could connect you with, which would surely incur some maintenance cost. But being able to opt-in to someone's ad services would be just another way to prove the cost of a service (in this case, social media) to consumers. It's just wins, all the way around.