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Here's a NYTimes article on retargeting: http://www.nytimes.com/2010/08/30/technology/30adstalk.html http://www.nytimes.com/2010/08/30/technology/30adstalk.html
by jerrya 15y ago
Here's a NYTimes article on retargeting: http://www.nytimes.com/2010/08/30/technology/30adstalk.html http://www.nytimes.com/2010/08/30/technology/30adstalk.html
Many people think this is creepy and privacy invasive. For example, in the past I've had a hard time explaining why an ad for silencers keeps following me around.
I do wonder at the tradeoff between retargeting people and getting that triple exposure for your product versus the creep factor that people have when they see you doing that.