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Even if a third-party is involved, they could serve ads based on the content of the page instead of showing me ads for the products I bought yesterday.
by livrem 3y ago
Even if a third-party is involved, they could serve ads based on the content of the page instead of showing me ads for the products I bought yesterday.
- almostnormal 3y agoOr at least take responsibility for what they help to publish. Preventing delivery of malware, ensuring that each ad can be traced to someone responsible, ... like newspapers.
- antoniojtorres 3y agoThis has been done in the industry from very early on and is typically referred to as "Contextual" advertising. I and the company I co-founded are huge proponents of contextual as it generates positive ROAS (return on ad spend). The "problem" is that a contextual impression typically sells for less than an impression that is leveraging audience (user) data, so there is a tremendous incentive from middlemen to collect and peddle data - so much so that the entire industry all but forgot about contextual for almost a decade. I do think however that the promise of accuracy in audience data is very much oversold and not worth the tradeoff in user privacy, particularly in the loosely coupled world of programmatic advertising, which is anything in the open web and not something like walled garden (facebook) ads.
- judge2020 3y agoIt does[0]. Google gives a breakdown of site revenue from contextual versus personalized ads it seems [1]. Maybe someone here with a voluminous adsense property can report which is more, but from what I remember years ago, personalized ads often still dominate on revenue. 0: https://support.google.com/adsense/answer/9007336?hl=en https://support.google.com/adsense/answer/9007336?hl=en 1: https://support.google.com/adsense/answer/1055502?hl=en https://support.google.com/adsense/answer/1055502?hl=en