I think it's a bit more nuanced than that. There's a reason they didn't just stick an A series chip in their laptops and call it a day - they want more perform

I think it's a bit more nuanced than that. There's a reason they didn't just stick an A series chip in their laptops and call it a day - they want more performance even if it comes at the cost of efficiency. It's probably better to say that Apple is pushing performance within a relatively restricted power envelope. Just to illustrate my point - if m3 had exactly the same performance as m1, but with 1/2 the power draw, I don't think many people would have been happy even if it would have been an amazing increase in computing efficiency.