I think the worse thing is that many people don't even know it's a possibility to upgrade, if they want. I am not sure if it's the same in all countries, but t

I think the worse thing is that many people don't even know it's a possibility to upgrade, if they want. I am not sure if it's the same in all countries, but third party sellers only have access to the base models to sell. I talked a nice couple out of buying a MacBook Air with 8GB of RAM at an in-store mini Apple Store at major department store recently. Of course the sales people don't mention that you can go to the real Apple Store and get models with 16GB (or 24 in the case of the M2 MacBook Air).