Whats the point of re-parroting Apple PR and include: "the most advanced x" for each new generation something Apple? I get it that they must say it but for the

Whats the point of re-parroting Apple PR and include: "the most advanced x" for each new generation something Apple? I get it that they must say it but for the rest of us it's pretty obvious that they would say and it would make sense to develop something that will be less advanced than the stuff you already have. You might make different trade offs but you surely would not do whatever the equivalent of de-growth be in computing.