Maybe, but they seem to be going for helping people find things in places like malls and such. So instead of using a directory (which can sometimes be few and f

Maybe, but they seem to be going for helping people find things in places like malls and such. So instead of using a directory (which can sometimes be few and far between), you find it on your phone. Also, you can probably sync with your location so you have a real-time "You are here!" icon.