>"includes car payments on a BMW, the latest iPhone, and other by-no-means-necessary expenditures "The latest iPhone" is the new "Avocado toast and starbucks".

>"includes car payments on a BMW, the latest iPhone, and other by-no-means-necessary expenditures "The latest iPhone" is the new "Avocado toast and starbucks". Inflation wise, the iPhone 3GS is only marginally more expensive than the iPhone 15, while delivering far more value. I struggle to understand how ~$75/mo for someone making 100k/year is a deliberating expense for the purpose of wealth signaling especially when that purchase likely delivers far more than $75/mo of actual economic value. Conversely, those 100k/year earners are likely concentrated in some of the highest CoL areas in the country and simply wouldn't be 100k/yr earners in lower CoL areas. Rent and housing has continue to explode but the idea that these 100k/yr earners are hedonists is starting to feel like a thought terminating cliche to me. The price of an iPhone has been pretty much constant for 15 years when adjusted for inflation, but 1bdr Rent (adjusted for inflation) in San Francisco is up 60% in that same time period. Lets say a 100k earner in 2009 did the responsible 30% of income on rent, and spent 2,500/mo. A 100k/yr earner in 2023 would be spending 4,000/mo on a comparable apartment. They might need a roommate, or almost HALF of their income would go to rent. If Earner 1 was saving 10% of their income every month, that would be completely eaten by rent in earner (2) scenario, making them paycheck-to-paycheck. No "iPhones or BMWs" required; and I haven't yet touched the other non-luxury cost of living increases.