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I'm cautious as well. We all hate the spam and dark patterns, and Google is a relatively responsible citizen of the email world in my experience so I hope this
by Silhouette 3y ago
I'm cautious as well. We all hate the spam and dark patterns, and Google is a relatively responsible citizen of the email world in my experience so I hope this will be a positive step.
However if email blocking becomes too aggressive then it can easily result in mails containing information that senders are literally required by law to provide to the recipient being silently dropped, which essentially means the mail service has caused the sender to unknowingly break the law. The penalties for not providing required information under consumer protection rules can be extremely serious in jurisdictions like the EU.
And Joe Random can be a real customer who you are really required to provide with information but can still hit the "this is spam" button if they don't particularly care or want to see it so reading too much into self-reported spam flags is a bit of a slippery slope. Combine that with mandating one-click unsubscribe but possibly without recognising types of emails that again the subscriber literally can't legally not send (at least not without sending the same information to the same recipient some other way instead) and there could be some real danger here.