It's people with deeper wallets who do what you're describing, including shopping at farmer's markets. This brings us to the real way a smaller business surviv

It's people with deeper wallets who do what you're describing, including shopping at farmer's markets. This brings us to the real way a smaller business survives against a giant competitor: they raise their prices and target a niche market by offering more obscure/luxury products or services. That produce at the farmer's market? It's not the same produce that you'll find at Kroger. If it were, the farmer's market wouldn't last long.