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A copywriter friend of mine, with years of experience, once told me: "if the ad's too good, you hurt the product. In order to be maximally effective, it has to
by nsns 15y ago
A copywriter friend of mine, with years of experience, once told me: "if the ad's too good, you hurt the product. In order to be maximally effective, it has to be good, but also somewhat average and familiar ." A similar principle seems to work in UI design.
- ArekDymalski 15y agoThe same applies for good movie soundtracks - the ones that fit so naturally that you don't notice them consciously but they impact you anyway.