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I feel like it's Apple realizing (I mean they likely already knew it, but this is sorta publicly saying it) that people are not going to upgrade their Mac's eve

I feel like it's Apple realizing (I mean they likely already knew it, but this is sorta publicly saying it) that people are not going to upgrade their Mac's every year like many do for iPhones. Or likely even every 2 years. So I think the focus on Intel and M1 (but still showing M2 but just not saying it out loud) was the right call. I wouldn't be surprised if when the M4 roles around we are still hearing about M1, but maybe they drop intel by that point.

rsynnott 3y ago
Virtually no-one upgrades their phone every year. For the US you're looking at about 2-10% depending on which poll you believe.
- nerdjon 3y ago
  Even 2% I would not call "virtually no one". 232 million iPhones were sold in 2022, 2% of that is still 4 million iPhones. However looking at another survey of specifically iPhone users I see as high as 36%. Going further, of those that upgrade every year how many of those are getting the highest pro models? Or are subscribed to Apple iPhone Upgrade Program. Even if they are a lower portion of the population they are a consistent and important part of the population.