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You can simply put two buttons on the email, one for unsubscribe, one for re-subscribe. If they unsub by accident they can simply pull the last email and re-sub
by kvakerok 3y ago
You can simply put two buttons on the email, one for unsubscribe, one for re-subscribe. If they unsub by accident they can simply pull the last email and re-sub. It's not rocket science.
- rbut 3y agoAFAIK Google shows you an unsubscribe button/link separate to the email and performs the POST request to your server. There's no option to ask Gmail to show a resubscribe button/link.
- wredue 3y agoOr, send an email saying “Hey. You unsubscribed. Here’s a link to resubscribe if you happen to want to!” Right after someone unsubs.
- albertgoeswoof 3y agoYou could also send them a reminder a few days later, just to be sure that they meant it. And then perhaps every week or so for good measure.
- janosdebugs 3y agoThat seems to be a bad idea. The new rules state that you need to process the unsubscription within 2 days. Sending an email a few days later sounds like a good way to make it on the naughty list.
- account42 3y agoDon't be absurd - those rules are for evil spammers, not for your marketing department.
- reaperman 3y agoAnd you could probably take the time to add your weekly special deals to that reminder email, in case they might see something they like or need.
- wredue 3y agoThere’s a far cry difference giving someone a subscription link at unsub time and spamming resub links. It’s already pretty standard practice to send an email notifying that the unsub request was processed.