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I do think that’s a regulatory play, but as you say — expecting few people will take it, but giving the option will shut down criticism. Some here are worried

by bertil 3y ago

I do think that’s a regulatory play, but as you say — expecting few people will take it, but giving the option will shut down criticism. Some here are worried that their data will still be used to train (ads) models: you can easily remove a large sample from your training set and still have a great predictive model. This would most likely not be hard to implement (modulo edge cases like whether you keep parameters trained on someone who has since decided to enroll in the training program). > orders of magnitude more than Le Monde or even Facebook is getting from ads per visitor No, Ads per visitor were roughly $18/m/u lately (quoting an anon on Twitter: check the financial reports), so modulo FX, €10 would be about 50% less. It would be a mistake to make it prohibitive. There’s a big debate on whether people picking the option would be valuable users or not. I suspect not (for reasons that rely on my experience working on the platform, so I won’t go into too much detail: explore the Ad tools to get what I mean).

mananaysiempre 3y ago
> No, Ads per visitor were roughly $18/m/u lately What the hell, really? I thought run-of-the-mill web ads averaged out to like cents per visitor usually. Is Facebook really charging advertisers such a huge premium? Are people really spending so much time on it? (The last one may sound rhetorical, but still, I’d think most people couldn’t afford to spend a lot of time there, even among those who are well off enough to be on it in the first place.)
- iamacyborg 3y ago
  > I thought run-of-the-mill web ads averaged out to like cents per visitor usually. That’s because inventory is near infinite and full of fraud. Facebook has much higher quality inventory (at least for ads displayed in their own apps).
jsnell 3y ago
> No, Ads per visitor were roughly $18/m/u lately (quoting an anon on Twitter: check the financial reports) You're off by a factor of 3 there. That's the European ARPU per quarter, not per month.
- userinanother 3y ago
  Yeah but the use numbers are vastly inflated too. The premium users are worth significantly more than a bot out of Indonesia

by bertil 3y ago

mananaysiempre 3y ago

> No, Ads per visitor were roughly $18/m/u lately What the hell, really? I thought run-of-the-mill web ads averaged out to like cents per visitor usually. Is Facebook really charging advertisers such a huge premium? Are people really spending so much time on it? (The last one may sound rhetorical, but still, I’d think most people couldn’t afford to spend a lot of time there, even among those who are well off enough to be on it in the first place.)

iamacyborg 3y ago
> I thought run-of-the-mill web ads averaged out to like cents per visitor usually. That’s because inventory is near infinite and full of fraud. Facebook has much higher quality inventory (at least for ads displayed in their own apps).

jsnell 3y ago

> No, Ads per visitor were roughly $18/m/u lately (quoting an anon on Twitter: check the financial reports) You're off by a factor of 3 there. That's the European ARPU per quarter, not per month.

userinanother 3y ago
Yeah but the use numbers are vastly inflated too. The premium users are worth significantly more than a bot out of Indonesia