Also, in what world is taking an established brand and renaming it a single alphabet letter based on a defunct previous investment trivial/shallow? Like, I get

Also, in what world is taking an established brand and renaming it a single alphabet letter based on a defunct previous investment trivial/shallow? Like, I get your point and obviously that act in and of itself is a shallow ridiculous thing but i feel like you're heavily underststing how truly asinine the whole saga is to the extent that calling it shallow is beyond incomprehensible. Thats pretty extreme. He might as well have named it 42 since thats "the answer", no?