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A friend of mine started a window washing business. We'll call it "Willy's Windows". He had a great reputation and the business reflected his name. He sold the
by geocrasher 3y ago
A friend of mine started a window washing business. We'll call it "Willy's Windows". He had a great reputation and the business reflected his name. He sold the business, and the new owner kept "Willy's Windows" because it already had a reputation attached to it. And that's your answer. Even through Acquisitions, major company changes and refactoring, a name carries a reputation. And when it's a good one, they keep it, even if it means nothing in their new state.
- NotYourLawyer 3y agoUnless it’s twitter, in which case you just throw away one of the most well-known brands in the world.
- hanselot 3y agoPeople I like do something: "OMG, did you see that Y rebranded to Z??!!!" You can do the rest. Edit - lint + change name of vars to reduce complexity for the non-dutch.
- catlover76 3y agoI can't recall any tech rebrands (or general rebrands) that people took seriously or were felt affirmatively or excitedly positive about. At best, people react with ambivalence.
- hanselot 3y agoPlease google what google was called before they changed the name.
- catlover76 3y agoI didn't dispute that name changes and rebrands occur or have occurred. I suggested that they aren't usually met with the kind of elation you suggest, whether or not anyone likes the company.