Both Bengio and Hinton have their names plastered over many of the seminal works in deep learning. AlexNet, the paper that arguable started it all, came out of

Both Bengio and Hinton have their names plastered over many of the seminal works in deep learning. AlexNet, the paper that arguable started it all, came out of Hinton's lab. https://papers.nips.cc/paper_files/paper/2012/hash/c399862d3b9d6b76c8436e924a68c45b-Abstract.html https://papers.nips.cc/paper_files/paper/2012/hash/c399862d3... I really don't think they need to build any more of a brand.