Just get it out there and watch carefully how people use it. In the early days of thin traffic I read the raw logs but before long use web analytics. When you

Just get it out there and watch carefully how people use it. In the early days of thin traffic I read the raw logs but before long use web analytics. When you do have an alternate design, try it side by side in an A/B test. It's very difficult to tell a "good" design by looking at it. It's pretty easy to compare and find out for certain. The biggest benefit of A/B testing is that it removes a lot of hesitation and deliberation from the development process. Although I am a big fan of good design, it's important to note that the opinions of lots of successful people vary greatly http://www.conversionvoodoo.com/blog/2010/04/increase-your-conversion-rate-by-making-your-site-uglier/2012/ http://www.conversionvoodoo.com/blog/2010/04/increase-your-c... The more you A/B test the better you will get to know your own audience and what works for your particular product.