Ok so the cynic in me is sitting here thinking that in order for something like this to catch on, there needs to be some celebrity or event that turns this into

Ok so the cynic in me is sitting here thinking that in order for something like this to catch on, there needs to be some celebrity or event that turns this into something "cool". It's just too techie and geeky for mainstream until something comes along to make it socially acceptable. If I were Google I'd try like hell to partner with a company that already knows how to make glasses cool and trendy. There's one company in particular that has done really well making those 50's style hipster glasses popular--their name escapes me, as I am not a hipster--who might be a good pick. Basically Google sucks at marketing anything, but if they can find a partner with that skill set they may have more luck.