I think about POSIX threads, but C is a formative part of my brain. Does anyone else have a general dislike of companies trademarking such generic, common word

I think about POSIX threads, but C is a formative part of my brain. Does anyone else have a general dislike of companies trademarking such generic, common words? It feels very tacky to try to associate themselves with everyday nouns and adjectives in an attempt to place their product in our brains at every opportunity. Might as well block the windows of my house with a giant billboard.