Unlikely to be true A/B testing. More likely that it would be a series of focus groups where they basically get the opinions of a group of people on them. Thi

Unlikely to be true A/B testing. More likely that it would be a series of focus groups where they basically get the opinions of a group of people on them. This doesn't measure the actual impact of sales from the title so I'm not sure it's true A/B testing.