There was a Brazilian billionaire also obsessed with “X”, Eike Batista. “X” had a mystical significance for him, it meant a multiplier or whatever. He would nam

There was a Brazilian billionaire also obsessed with “X”, Eike Batista. “X” had a mystical significance for him, it meant a multiplier or whatever. He would name all of his companies with “X” too, before Musk I believe. But he was a much more “on-paper” billionaire because his wealth was tied to some oil companies that had that valuation only on paper. It was tied to finding a lot of oil on some places. When that didn’t happen, all that “wealth” went to dust and he was back to being “only” a multimillionaire.