4 ms·
I would add a ninth reason -- perceived length. Over the course of my career, it's been proven true that conversion rates are higher when the shorter the form a
by atacrawl 15y ago
I would add a ninth reason -- perceived length. Over the course of my career, it's been proven true that conversion rates are higher when the shorter the form appears to be. Basically, don't ask for anything that isn't necessary from a data perspective, and if you do, hide everything until it's absolutely necessary.
- mhb 15y agoThat's reason #5 from TFA. No?
- joedev 15y agoZendesk has this one figured out. Look at the signup form: http://www.zendesk.com/product/pricing http://www.zendesk.com/product/pricing It appears to be only two fields. Only when you start filling out the two fields do you discover it's actually six fields (still not long, but longer than the initially perceived length).
- hammock 15y agoAlways A/B test. I recently shortened a registration form and it REDUCED completion rates by 20%. Especially surprising to me considering some of the questions removed were highly invasive/personal.
- dmix 15y agoI've also done a ton of testing on high traffic forms and reducing forms from 7 to 5 fields had a negligible effect on signups. Also dont forget the emotional experience of using your site. Hiding fields might make them continue filling it out longer, but it might leave a negative impression on your company for not honestly showing how much work its going to be from the beginning.
- huhtenberg 15y agoWhy would you add it as "a ninth reason" when this is already in TFA as #5 and #6?