That's a good argument. Mine is a bit different: * Who paid for the computer displaying the content? * Who paid for the electricity powering that computer? *

That's a good argument. Mine is a bit different: * Who paid for the computer displaying the content? * Who paid for the electricity powering that computer? * Who paid for the internet service the computer is connected to? * Who paid for the housing the computer is in? The answer to all of those is ME. That seals it personally, I am not seeing ads in my own home when I'm paying for all that. I'm not denying Google has costs to keep YT running. I'm just stating that from my perspective, I've already paid plenty - both upfront and monthly. It would be different if it was a computer in a public library where I paid for nothing, and the ad revenue went to support that library. But that isn't the situation.