This is like the anti-Ford Maverick. The Ford Maverick, which is wildly successful, took the Escape innards, put a small truck bed on it, and then made the int

This is like the anti-Ford Maverick. The Ford Maverick, which is wildly successful, took the Escape innards, put a small truck bed on it, and then made the interior incredibly utilitarian. So utilitarian in fact that they give you 3D printer diagrams and attachment points to make your own accessories. Everything is inexpensive but hardy materials with tons of storage. The exterior looks exactly like a full sized truck, but smaller. Toyota's small truck is choc full of gimmicks, futurism, with looks to match. This is exactly the kind of thing first generation EVs did which consumers hated, and most of the market has moved on from. Even Tesla stopped with the yoke. I dread to think how much Toyota will charge for this, I'm guessing starting $50K MSRP, even with the bZ4X struggling at $42K. If Toyota were taking this seriously they just would have made it look like a baby Tacoma with a similar but cheaper/simpler interior and the bZ4X innards.