"why is the English world so intent on translating everything?" Because in big countries like Germany, France or Spain people could survive without speaking an

"why is the English world so intent on translating everything?" Because in big countries like Germany, France or Spain people could survive without speaking another language, so they do not understand those names and can't remember them. In super-countries like China, USA or Russia this effect is even stronger. Belgium is a small country linked to commerce in the world, and is fairly typical to have normal people speak 3-4 languages. An American could die speaking only her native tongue without the need to learn anything else being able to work over an extension that is bigger than Europe, or just ask for using it whenever in the world she is.