In general, any consumption outside the home is more costly. Most costly to your wallet. Most costly to your health. And yet, Americans struggle to make ends m

In general, any consumption outside the home is more costly. Most costly to your wallet. Most costly to your health. And yet, Americans struggle to make ends meets. Americans struggle with their waistline (and associated illillnesses). We can't have it both ways. We can't "rebrand" citizens as consumers and expect positive outcomes. As it is, the current (financial) system favors such misguided behaviour. Pressed for time, Mr Foo / Ms Bar grab a over-calorie'd "coffee" drink from Starbucks. It's paid for with a credit card that consistently carries a balance from month to month. Mr / Ms fight the calorie excess by stopping at the gym, or at least pay the membership and buy some workout clothes. Nonetheless, the weight adds up and trips to the doctor and prescribed meds become their norm. Welcome to The Matrix. Consumers are merely expebdable pods that power the system.